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Content Writing Has Many Types That I Will Cover Here.
When starting a blog, it is helpful to know some of the content types that are available. It is also
recommended to use multiple content types on your blog. Not only would this provide a dose of
diversity, but it would also enable you to explore which content types work best for your blog
The goal of these articles is to answer the question how to do/understand/use, etc. something.
They are instructional and practical.
If you have quite a lot to say about a topic, or you wish to present an elaborate analysis of a
particular concept, an ebook is a perfect way to go. It can be published on your blog, but it is
usually provided as downloadable material.
When you write an article that is going to be published on another blog, this is a guest blog post.
This type of content is very popular for blog posts, as it is quick to skim through it and easy to consume.
When you want to create content in a form of a presentation, this is the type to use. It is very
useful for presenting statistics, definions, key findings, etc.
The product of research and analysis is presented within a document called case study. It is a
perfect format for presenting market studies, poll results, etc.
Podcast is an audio type of content, which is growing in popularity. It is an interesting way to
present your content or interview someone. Podcasts are quite handy for people on the go.
Interview is a type of content that can be presented in a blog article, in a podcast, or even ina
video. It features opinions of the people other than you, so it is an opportunity to provide a bit
of diverse content and fresh information for your readers.
Other content types include summaries, reviews, giveaways, FAQs, mind maps, press releases,
photo galleries, timelines, surveys, quizzes, etc.
it is a type of content that is always relevant for your target group. It offers a
value that does not fade over time. It is about the topic that is constant and does not change
The main benefit of evergreen content is that it does not lose value over time. It is created once
and generates visits in the years to come. This represents less work for the blogger while keeping
the traffic coming.
Some examples of evergreen content include:
- Frequently Asked Questions
- How-to articles
- Resource lists
Even though the evergreen content is valuable and informative in the long run, it is still necessary
to keep an eye on such content and make the adjustment when and if needed.
Another thing to have in mind with evergreen content is to make sure this content is available to
the blog visitors. Since blog articles are displayed in reverse chronological order on your blog,
evergreen articles might end up buried deep in your blog even though they provide a lot of value,
especially for the new visitors. One way to prevent this is to create a top posts section, a section
with recommended posts, or a “Start here” page.
Compounding blog post
Compounding posts represent a great value for a blog because their principal characteristic is
that they bring organic traffic over a considerable period of time, and that traffic increases to
surpass the initial traffic the post receives when it was first published. Sometimes compounding
posts make a considerable portion of overall organic blog traffic, which is why they are so
valuable to a blog owner.
Besides the characteristic that their traffic surpasses initial traffic, other things that differentiate a compounding blog post include:
- The blog post answers the specific (and common) question
- It covers a topic broadly with lots of helpful details and information
- It is SEO-friendly
- The blog post has a title with the words how, what, why, best, etc.
There are four content formats you can use on your blog. Bloggers often use multiple content formats. You can even see blog posts that combine multiple content formats. The goal is to use provide diversity in terms of content formats to increase the performance of the blog post.
Written content represents the largest percentage of blog content. Blogging first started with written content being shared with online users. This kind of content contains the main idea, it represents the topic and showcases what the blogger has to say about the topic.
Due to the content saturation on the internet, other content formats are also used to provide a more interactive experience.
A blog post with visual content is said to perform better than a blog post without visual content.
The main purpose of the visual content is to attract the attention of the readers and to illustrate
the crucial ideas presented in the written content.
Different types of visual content can be used in a blog post:
The most popular form of audio content is a podcast. Podcasts feature content in an audio form,
which is very convenient for people to consume when on the go, especially for mobile users.
When blogging, you can use this content format to re-purpose your articles. In this case, you give
a visitor a choice of reading the article or listening to a podcast with the same content. Interviews
are also a popular topic in podcasts. Instead of podcasts, audio books can also be an interesting
content format to offer to your blog visitors.
This type of content has been growing in popularity over the past few years. There is a growing
trend to use video in online marketing, and bloggers are also starting to explore this strategy.
Unlike written content, video content is more engaging and can be consumed on the go, which
makes it quite convenient for the contemporary online users.
This is how another type of blog, called a vlog, was created. A viog is a blog in a video format. It
is usually shared on a platform that enables video uploading, such as YouTube. Still, a viog can be
a part of a blog post. Besides vlogs, a blog post can contain other types of videos, such as reviews,
tutorials, presentations, etc.
List Of Content Format's
- How To's
- Case Studies
- Helpful Tool's
- Online Game
- User Generated Content
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