Why Blogging Is Important For Business ?
Blogging is one of the best and effective ways for business promotion.
It improves the search engine ranking through on-site optimization, increases visibility and branding of your business online.
There are various types of blogs viz., personal blog, company blog, niche/industry specific blog etc. Blogging can serve both as marketing tool and a part of social media strategy.
Blogs help to attract more traffic to websites which results in more number of leads or sales for companies. It helps to increase brand awareness about your product or service among competitors in market.
They provide a great setting to improve the SEO ranking through keyword analysis and link building techniques so that it generates more organic traffic from Google search engine on regular basis.
why blogging is important for business
Blogs are visited by all kinds of people from different parts of the world. Regular readers of your blog come back to read your latest post.
It is good for the readers if you provide additional information or interesting data in your posts, but it can be bad too if you do not keep up with your commitment of providing regular content.
If people like what they read on your blog, they will likely visit again and share it with their friends, who will also share it with their friends, and the cycle repeats.
Blogs are read by thousands of people every day, thus blogging can benefit your business in many ways. The most popular advantage is that you get an online presence for your business.
If you have a blog on your website, you will rank higher on search engines like Google because they recognize that you are active and up-to-date with the latest trends.
Blogs also help you share information about your business or industry with others, which can lead to greater brand exposure as it is free of cost and more accessible than conventional marketing methods.
Blogs can help you generate revenues in a number of ways through advertisements, affiliate ads and sponsored posts among others, blogs are good for business.
(a) Blogging helps to increase brand visibility.
It gives an opening to tell your story to the world in an authentic manner which attracts more customer attention thus generating traffic and eventually leads to sales.
(b) Blogs add value and provide reputation management effect.
(c) A blog allows companies to take feedback from their consumers and act on them
(d) Blogging enables you to keep a track of what's hot or happening in the industry or niche
Blogging enables you to keep a track of what's hot or happening in the industry or niche through rss feeds, comments and social media sharing via Facebook, Twitter, LinkedIn etc., through rss feeds, comments and social media sharing via Facebook, Twitter, LinkedIn etc.,
which results in connecting with fellow bloggers, influencers as well as established people in industry who can potentially become your customers over time This is extremely helpful in boosting traffic and sales.
(e) Blogs always serve as a platform to interact with your blog readers who are potential customers.
You can answer their questions, provide them with informative information or an advice through posts, comments, share photo(s), videos etc., which is more appealing for the audience.
This helps you to create trust factor among your target market thereby increasing brand recall.
(f) It enables you to establish yourself in top priority business directories or resource sites like DMOZ and Yahoo! Directory on regular basis.
Blogs also help you to generate leads through e-mail subscriptions either via opt-in box in sidebar/footer or at end of each post, integrate social media sharing buttons with blog/website etc.
(g) Business blogs are cost effective and instead of spending thousands of dollars on conventional advertising companies
blogs are cost effective and instead of spending thousands of dollars on conventional advertising companies can easily promote their business through blog by just paying a few bucks to get hosted, design theme and other customization's.
Blogging is one such platform which enables you to boost brand identity, generate traffic , gain credibility among target audience thereby increasing sales for business.
Blogs can give your business an edge over its competitors if integrated with right marketing strategies including social media promotion so that it becomes a complete marketing package for the company!
(h) Blogs are the answer to questions asked by target customers on search engines like Google, Yahoo and Bing.
It happens due to its technical nature or how to's which offer solutions as well as explanations about their queries in a much simple way without going through long e-books or videos.
"Business blogging is big business. There are millions of blogs out there, but only the ones that deliver value to their readers will keep people coming back for more."
- Rachel Miller
While many businesses think that blogging is not important to them, bloggers and customers believe otherwise.
Blogging gives you an opportunity to communicate with your customers in a different way than traditional media does, which allows potential clients and customers to get a feel for who you are as a company or individual apart from your products.
It builds trust between you and those visiting your blog by providing useful information that they want and are interested in reading. Furthermore it's not just about how it can help you directly.
we'll take at look at how blogging helps everyone by keeping you at the front of your customers mind.
Bottom Line :
Blogging is a great way to communicate with the customers. In today's time, it is essential for every business to have their own website and maintain a blog where past customers can be informed about the new products or service that has been offered by the company.
This becomes important as customers will always look forward to what new products or services they are going to get from your company so being informative keeps them engaged and interested in buying your product.
It is not necessary for people working in big companies only but even small scale industries should also have a good online presence so that customers know who they are and what all products they sell. Maintaining a blog shows them how active you are as a company and what you can do for offering better services compared to others in the industry.
Blog is a good medium to interact with the customers and express your thoughts, desires or even grievances if any about the product you are dealing in. This helps in building trust among customers as they know that what you are saying is not fake but it is truly how your company feels about their products.
Blogging can be used to provide regular updates for past customers when new series of product come into market or even when old ones are discontinued . Maintaining a blog also shows them how active you are as company and that you care about them which gives them an opportunity to give feedback's on the products purchased by them.
People appreciate when they get honest reviews from sellers rather than getting positive reviews because this would show them how your company is trying to make them fool.
Blogging has now become an effective way to communicate with the audience, market for new customers and inform existing one about new products or services that are offered by you . It also helps in building up a good name for your company as people will always look forward to know few more things about what they are dealing with.
So it becomes very essential for companies today to maintain their own blog so that even after spending huge money on advertisement, if there is no online presence then all the advertisements may go waste as people would not come to know who you are and what you offer.
Maintaining a proper blog is important as it connects the world together through internet connectivity. If searched properly then anyone can find out your company and what all you offer.
So, it is very important to maintain a proper blog for any business as this will help them in many ways like increasing their product sale, giving better advertisement about the products or services offered by them, informing past customers about the new services etc.