Why Do People Not Go To Second Page Of Google Search?

Have you ever wondered why almost all of the search results on page one? Why do people not go to second page of Google search?

"Most people never see the second page. Why would they?" (SEO Book, 2004).

When Google was first introduced in 1998 by Larry Page and Sergey Brin at Stanford University as a research project, no one could have expected it to become such a large company with various services. 

Why Do People Not Go To Second Page Of Google Search?

Why is there so much desire for information that many sites were created just to offer links to articles or other websites who offer valuable information about a topic? 

Why do people spend "hundreds of hours making sure that site is visible for particular keywords…to no avail"? 

There are several factors involved including the amount of money, effort, and time involved in optimizing a site for particular keywords.

This is similar to the reason Why do people not go to second page of Google search? 

Why do some websites rank on page one while other websites are on page two or three. 

The main reason Why you are on google second page is because of competition. 

If there are too many sites that have information about following your niche then it will be difficult for your website to reach first or even second position in SERP's (Search Engine Result Pages). 

Competition decides where the website will appear before someone searches for Why you are on google second page .

Google also checks if it has enough "authority" so that it can trust the site by indexing it. 

Authority can be defined as how trustworthy a website is. 

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