Authority Vs Relevancy - Which One Choose In SEO Link Building? - TechyWebTech -->

Authority Vs Relevancy - Which One Choose In SEO Link Building?

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There are number of factors that can be considered in link building. 

Some of them are authority and relevancy.

Authority based link building is good for those who are just starting their career in SEO because it will help them get at least something which can later be used as a proof of their work. 

If the client only gets 10 links but they are all high quality then he will surely come back to you next time when he needs to do some SEO work again. 

But try not to forget about relevancy too, so don't focus too much on authority and neglect relevancy because that way you might lose your clients if they want more relevant keywords instead of authority ones (which are considered less important by Google).

On the other hand using relevancy would be better for those who already have enough clients or got into that kind of work just because they want to earn more money. 

Authority Vs Relevancy - Which One Choose In SEO Link Building?

In this case it is important to become an expert in that field or niche and then push your way forward through SERPs with the help of relevancy.

In both cases you should consider adding authority and relevancy when doing link building for a specific site, they both have their advantages and disadvantages so in the end you will choose what is best for your client considering all circumstances.

SEO specialist should consider both authority and relevancy when doing link building for their clients. 

It is important to know that one method doesn't fit all niches or situations. 

First of all you need to think about what your client wants (what niche does he work in? Does he want more authority or relevancy?).

Afterward you can choose the way of working depending on what keyword your client uses, if it is an authority based keyword then you should focus more on getting high quality links pointing back to your client's site. 

So they will improve his/her ranking position in SERPs where as if it's a relevant keyword then you should go for those keywords which are searched more often. 

What is authority? 

Authority means how popular your site gets in short period of time (link popularity). 

For example most popular websites like Google, Amazon, Facebook etc get more popularity than small website or blog. 

So most likely they will get more links that smaller sites/blogs. 

And it is good for SEO too because getting more links point improve the ranking. 

However there are also some disadvantages with this method so you should keep them in mind if you want to push your way forward through SERPs.

You can get backlinks from a lot of places, but all of them won't be useful. 

You can get a link from a site which has low authority and it will do nothing for your website as well as those links which are relevant to the keywords you're trying to rank for. 

For this reason it is important that when doing backlinking process you choose quality sites with high authority, the best way would be getting links from .edu or .gov websites because they have higher reputation and ranking power. 

It should also be done carefully so you don't do any harm to your own domain, only use other domains only if necessary and make sure that anchor text is not too targeted or used too often to prevent over-optimization issues.

What is relevancy? 

Relevancy is based on what people search for online, what niche interest you have. 

The main advantage of this method is that it will take a little bit longer to get the same number of links as authority, but here you will go for those keywords or niches which are searched more often. 

This way you will target more relevant people and they might find your website useful too and link back to your site to share their experience with other visitors.

Some people say that relevancy is better than authority while some others think that authority is better. It all depends on what niche or area do you work in. 

If there's a lot of competition then using authority would be a good idea because it will help you beat them in SERPs not mentioning higher CTR from search results page which means more traffic for client websites who hired you to do the job.

On other side if there's no competition or it is your own niche which nobody else tackles on, then using relevancy would be better as you don't have to compete with those people who use authority as their keyword.

However both of these methods can be used together and give even greater results than one by its own. 

But some people say that more links means more money which is not true because if something becomes easier then everybody will start doing it and then there will be too much competition and even worse CTR from search results page and eventually clients will lose patience and stop trusting you completely. 

There are many ways through which you can get high quality backlinks, like I've mentioned before .edu or .gov websites are one of the best places to get links. 

But you need to do it carefully and make sure that anchor text is used properly each time because if not Google might think that you're doing over-optimization which will lead to penalties. 

There are also some other techniques which can help you with getting more relevant backlinks from your competitors, such as using social bookmarks or comments on their posts.

With all these things in mind you should be aware of what to do and what not to.

If done correctly you can achieve great results, but if done wrong or without considering relevancy, authority and other factors you might seriously hurt your website. 

Conclusion : Authority Vs Relevancy

So it is important for any link builder to find the right balance between authority and relevancy which gives him the best results.

Of course there are also some other strategies, such as quality backlinking which is focus on getting only high authority and relevancy links. 

These strategies can be used together in some cases for better results, however it depends what kind of client you work with and how much effort you want to put into your job.

Authority based link building is good for those who are just starting their career in SEO because it will help them get at least something which can later be used as a proof of their work. 

If the client only gets 10 links but they are all high quality then he will surely come back to you next time when he needs to do some SEO work again. 

But try not to forget about relevancy too, so don't focus much on authority and neglect relevancy because that way you might lose your clients if they want more relevant keywords instead of authority ones (which are considered less important by Google).

On the other hand using relevancy would be better for those who already have enough clients or got into that kind of work just because they want to earn more money. 

In this case it is important to become an expert in that field or niche and then push your way forward through SERPs with the help of relevancy.

In both cases you should consider adding authority and relevancy when doing link building for a specific site, they both have their advantages and disadvantages so in the end you will choose what is best for your client considering all circumstances.

So make sure that you know what your client wants (authority based site or relevant) because it will affect the way how you link build for his/her website.