How To Make Money With A Lifestyle Blog
Lifestyle blogs are great for making money - here's how to make the most of it.
You've decided you want to quit your job, or stay at home with your family, or whatever else.
Great! But don't think that working from home is going to be easy street.
There are many tricks and techniques you can use to really make a living off your blog.
Lifestyle blogs are often more interesting than they seem at first glance.
While you might be interested in fashion or cooking, your target readers could actually care less- all they want to do is look good and eat delicious food (and pay someone else to cook it).
The best bloggers know this and use it to their advantage. The general rule is if you're not buying, you're the product.
We'll get into that in a minute.
Here's the mindset you want to develop:
how can I make this as easy for my readers as possible?
If it requires them to think or learn new things (such as taking too many steps), they won't do it. We all like to be lazy.
And we're all willing to pay for the privilege of not having to think too hard.
Let's see how we can leverage these concepts into profits:
1: Sell products that solve problems
What are the problems your readers face? For most people, this is looking and feeling good.
The best way to do that is to buy stuff- clothes, makeup, fitness products, etc.
The problem is that your readers might not know which of these things are good and which will waste their money (lots of them provide no benefit and in fact can be harmful).
That's where you come in: review the things you've bought and let your readers know whether they're worth the money.
If you get free products, obviously it would be unethical to give them a glowing review without telling people what's up- but if the product is paid for, there's nothing wrong with saying it did everything you expected and more.
It doesn't matter how good or bad it is, as long as you can make a decent argument for why it's worth buying.
Here are some examples of good products
-A plastic water bottle that doesn't change taste or smell
-Stainless steel straws
- A pair of over the ear headphones that actually work well with little sound leakage
- A shirt that doesn't wrinkle and is machine washable
I don't have to give any explanations for why my readers should buy these things.
I just have to let them know that they exist, and they're a good value for the money.
2: Sponsored posts
These are great because they're mostly just advertising, so it doesn't take much effort to write them.
A company or influencer will approach you about writing a post for their product, and you get free stuff in exchange (that's the main reason you should do these).
The key is that if your readers don't trust you, you won't get any traffic from them.
You need to be able to write about the product as if you actually use it yourself- nobody wants to hear how great something is if they know you're just getting paid for it.
For this reason, should only do sponsored posts on your own blog or other high-quality sites (it's a good idea to get paid by sites that have a large audience, because then you can reach more people through them).
3: Affiliate links
If you're selling something on your blog, why not just link to it instead of putting up obnoxious ads everywhere?
It's the same concept as sponsored posts- they'll give you money in exchange for letting them advertise.
The only downside is that affiliate links are often low-quality products, so you can't just recommend anything and expect to make money off it.
There needs to be some sort of incentive or real value for your readers.
4: Ask for donations/gift money
This might be the easiest one of all. If you have a lot of readers who love your blog and look forward to reading it every day, why not just ask them if they want to help support (and improve) it?
On my blog I created different paypal buttons for each post- if someone likes the content, they can click the button at the bottom of the page and send me some money.
It might not make you much, but it's better than nothing (and is nice for people who want to show their appreciation without spending any money).
5: Sell your own product/services
You don't necessarily need a blog in order to make money- if you can create something of value that people are willing to pay for, you can advertise and sell it and make a decent profit.
This lets you be more creative- you can use any topic or niche that you like (including one inspired by your blog).
You might even come up with something better than what's already out there, since many people try to sell the same types of things (the best way to be different is by creating your own thing).
There are ways to make money off blogs (without selling ads or sponsored posts), and they're pretty easy once you get started.
The key is that if you want to do it right, you can't just talk about your product- there needs to be a real reason for the reader to buy it, and you need a way to show that you actually use the product yourself.
Blending in ads with your work can be annoying for readers, which is why I only use them on my website every once in a while- if they're too much, people will just find another blog without them.
And remember: although money is nice, you want people to come back for your content- not just the stuff that's being advertised (that's why it's important to get comfortable writing about anything).