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If you are just now starting out with your photography blog, this article is for you!
When I first started my photography blog, I was lucky to have a few good friends to bounce images off of.
They helped me see things that were obvious to them but not so much for me at the time.
As you start out on your blogging journey - here are some helpful tips and tricks (that will make your friends want to punch you).
1. Forget about SEO
There's no way that I'm going to teach you how to write meta descriptions or title tags or any of that stuff.
Let's be honest, nobody knows what they're doing when it comes to WordPress SEO, let alone writing SEO specific content (and don't trust anyone who tells you otherwise).
If you're really worried about SEO, there are lots of SEO plugins that will help.
The best advice that I can give is to just write something that's worth reading and people will come visit your blog to read it.
2. Put your blog title in the post titles
Well this is one of those tricks that may seem like no big deal but it will actually increase the likelihood of someone sharing your content on social media or following you by simply putting your blog title in the post titled (and yes, I'm guilty of not doing this in all my posts).
Think about it - when was the last time you visited a photography blog with random looking posts (with random looking titles) and it wasn't your friend's blog?
3. Link out to other blogs in your posts
This can be a tough one.
When I first started my blog, I would put links in every post - no matter what.
Even if the images were from a photo shoot that I did at a client's house, I'd link back to their site (I know this is terrible).
In all seriousness though, linking out to other people on your own blog is important because you're supporting other photographers who've been nice enough share their work on their blogs and websites.
If you think that nobody will care or notice then you need more help than this article can give!
On a serious note - before you start putting links everywhere, remember Google hates blog spam!
4. Your blog cover is your brand
I'm guilty of starting a photography blog with a photo from my gallery on the main page.
Don't do that.
If you want to be taken seriously, please please please get rid of any type of branding on your website (unless you're some sort of stupid advertising agency.
I like to think of my blog as an ad for my business - not me trying to promote myself more than anything else (which it definitely was in the beginning).
You can still keep your branding while giving your blog cover some context without putting yourself all over the place (that's what Facebook and Twitter are for!
5. Have fun with colors
Choose some colors for your background, text, borders, accents etc.
Make it consistent across your blog.
My advice is to play around with some color combinations on Adobe Kuler , see what you like best.
If you're stuck, I always chose two colors that are opposites of each other (for example bright yellow with navy blue).
It's not rocket science but it goes a long way!
Create a photography blog and develop content that your audience will find helpful
1.The first thing you need to do is create a plan.
What kind of information will be on the blog?
Who is your target audience?
How often will you post new material?
How much time can you commit each week?
2. When creating a photography blog, think about what your interests are and write them down in an outline format.
This process should take place before writing any posts or articles; it'll make it easier for you to come up with quality content later on.
3. Find an appealing template design for your website, then begin developing attractive photos that catch the eye while fitting into a horizontal model for easy viewing on mobile devices and tablets.
Your content must be written in a way that is easily understood and conveyed with a conversational tone.
4. Have your website checked by a third party to ensure there are no flaws or errors, then submit it for review by Google so you can begin building traffic and customers.
5. Post new material several times per week, making sure your posts are informational, interesting, engaging and relevant to the needs of the target audience.
Make every post worthwhile by adding value through tips, tricks or techniques where you can; even if you don't know what will work one blogger may find them helpful while another will not.
6. Use social media sites like Facebook and Twitter to promote your photography blog; it adds transparency when other users see that other people are re-tweeting your posts or sharing your website via their personal profiles.
7. Make a unique and interesting acronym for the domain name of your photography blog to make it that much more memorable, then purchase a URL that stands out, is easy to remember and simple to type in order to improve traffic.
8. Use photo hosting websites like Flickr to display images from your works as well as from other photographers you admire; this helps create transparency between you and the community at large, building trust and respect with those who view what you have done.
9. Advertise through search engines like Google, Bing and Yahoo by placing text ads on relevant keywords so users can find your content easily when they are looking for information about certain topics.
10. Promote your photography blog through guest blogging, interviews with other photographers or posting links to others' websites wherever possible.
This will increase SEO rankings for all of the sites involved and help drive more traffic to each one.
11. Make sure you publish how-to articles that help viewers become better photographers without infringing upon any copyright laws or rules; this way everyone benefits from your site's content even if they are not currently customers themselves.
12. Set up a PayPal account so you can accept payments for products, services offered on your website or even to receive donations if you find yourself overwhelmed by financial obligations at some point down the road.
13. Keep track of the analytics provided by Google Analytics so you know which posts are getting the most hits and which social media sites are bringing in more exposure for your photography blog.
14. Sign up with Google AdSense to display ads on your website that help support it financially as well as increase traffic from those who click on them just to see what they're about, then sign up for Amazon Affiliate so you can sell physical products through links provided on your site.
15. Edit a weekly newsletter to be sent out via email every weekend so your viewers have something new to check out each Monday morning when they get back into the swing of things after a few days off due to the weekend; once again, this helps prevent boredom and gives viewers another reason to come back week after week.
16. Last but not least, do not forget to have fun with your blog!
A photography blog is a place for you to express yourself creatively and be the artist you were always meant to be, so enjoy what you do and allow your visitors to see it in every post that you publish.
I hope this article was helpful and that I could provide at least one tip or trick on how to make a photography blog everyone can use!
If anyone has any more tips please feel free to add them in the comments below.
Thanks for reading my friends.
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