How To Make Your Blog Stand Out
Are you frustrated how your blog does not receive as many page views as you think it should?
A website that does not draw a crowd is no different from a billboard on the highway - it makes no impact.
In order to make your blog stand out, there are several things that need to be done simultaneously.
You need to compete with millions of other blogs on the Internet and somehow make yourself known, but how can one do this efficiently?
This article will explore how bloggers can make their websites more recognized.
One way bloggers can increase traffic to their site is by going viral - having people share their posts through email or social media sites.
To make your post go viral, it has to capture people's interest. In addition, there has to be some incentive for people to share the post.
It should appeal to either an existing interest or reveal something new - this is how you get people's attention.
Once your blog stands out, you have to keep it that way, which means taking care of how your posts are presented.
If readers continue enjoying what you have to say, they will remember who wrote it and where they can find your work again in the future.
Don't forget that the best blogs all have two things in common.
First, they are written by experts in their field who know how to convey their knowledge without talking down to the reader.
Second, these blogs are designed specifically for how people read online.
The first thing you should do is hire a professional editor or team of editors so your content can be as strong as possible.
You want your blog posts to resonate with readers, and if it's full of grammatical errors or typos, this will not happen.
The second thing you need to take care of is the layout of your site itself .
There's an art to how people read online, but there are also tools you can use that make it simple enough for just about anyone.
This can be as easy as hiring a web designer if you don't know how to do it yourself, but the steps below will help you do that yourself.
1. Limit paragraphs to three sentences or less
People tend to lose interest on blogs because of long blocks of text. If people are scanning your work instead of reading it, this is bad for you and your site's SEO .
You want them to find what they seek and continue on, not form a negative opinion based on their first impression and bounce out.
2. Use sub-headers inside each paragraph
The most popular blog posts almost always use numbers followed by some kind of descriptive word in sentence case with no ending punctuation .
In other words: "7 Ways To Make Your Blog Post Stand Out " or "10 Reasons Why You Need A Blog ." The descriptive word usually starts with a capital letter. This is also known as an 'H2.'
3. Use headings often
There's an art to writing blog posts that include lots of information without making it look like homework, but the key is heading up your segments so people will be able to tell where one thought ends and another begins.
Headings are what you should use to make this happen .
4. Insert each sub-header inside its own paragraph
Don't lump all your sub-headers together in the same spot at the top of your blog post; instead, space them out throughout your work, beginning each new section with its own paragraph.
It might help to use an app like Scapple or Word when you're writing your blog posts in order to manage this; it will ensure that all your headings are where they should be when it's time for them to make their appearance on-screen.
5. Create lists for each sub-header
If there is a list of items included in one of your sub-headers, create another paragraph underneath the H2 before beginning the list; this ensures that readers know where one section ends and another begins.
This is very important with longer posts because readers lose interest quickly when they don't know what comes next .
6. Flesh out each idea with information
The more detailed you are with every bullet point, review, or other form of content, the better; readers love to read details about products or services they are interested in , and if you can provide them with this information in an easy-to-digest way, your blog will stand out.
7. Make sure all your spacing is correct
You want to make it as easy as possible for people to enjoy reading what you've written; that means proper indentation, double returns between paragraphs (two spaces), single returns between sentences (one space), italics where appropriate, and no broken links .
If you're including images, be sure they aren't too large ; there's nothing more frustrating than having to wait for a blurry picture to load when you just need the pertinent info.
Remember: everyone wants to know what you have to say, but they don't want to put forth a lot of effort or time to read about it.
8. Use sub-titles where appropriate
Sub-titles are great for breaking up long blog posts , so use them if you need to. Just be sure the H3 header comes immediately after one of your sub-headers ; otherwise, people will assume your text is still part of an already completed section.
9. Use bolding within each sub-header
This can help draw readers' attention toward important points .
It should only be used sparingly, though; too much bolding makes everything look noisy .
If you're including links in your post, make them obvious with either underlines or by creating a special font color; many online users know how to use Ctrl+F to find something specific, and not making it easy for them defeats your purpose.
10. Provide some form of call-to-action (CTA) at the end
The average blog post doesn't include a CTA, which is why most posts do not get read .
You want people to keep reading, right? So give them an incentive at the end: leave your contact information, tell them where they can sign up for your newsletter (if you have one), and ask them what they think about everything they just read.
People love being heard , so asking for their opinions will encourage readers to look at more of what you have written in the future.
11. Check your work for spelling and grammatical errors
You should always do this before you publish anything, but it is especially important with blog posts because readers can be unforgiving if they see too many mistakes .
You'd be surprised how often things like "you're" instead of "your", or using the wrong tense are repeated; readers will notice these careless mistakes immediately , and they will turn away from your post quickly.
No one expects blogs to be perfect , but everyone does expect them to make sense (which means you must check everything at least three times before publishing) .
12. Include images if possible
People love visuals because it breaks up the monotony of reading text after text; adding an image to a blog post will make it more interesting , which should help increase your readership .
Be sure the images you include are relevant to the content; the last thing you want is for someone to read an entire post about flowers (for example) only to discover that the image you included was actually of a tractor.
Do not download copyrighted material or violate any trademarks ; this can get you into trouble quickly, so find free sources of information or use your own .
13. Add an author bio at the end
You may feel like this gets in the way, but it's vitally important to your blog's success if you want people to continue reading into other posts.
The last paragraph should be short and sweet: just state who wrote it and why they're qualified to be talking about the post's topic.
People want to know who is behind the words they read ; if you do not include some form of bio, readers will assume you are either uneducated or intentionally withholding information .
It is also important to know how often your blog appears in search engine results pages (SERPs).
Posts on Twitter gain more exposure compared with Facebook, LinkedIn and others because twitter updates are indexed almost right away by various engines like Google and Yahoo!.
One cannot expect Facebook updates to appear that fast. This means if you are looking for immediate results, use social media sites to your advantage.
One final thing that can make or break how your blog is received is how often it updates. After all, when people visit your website, they want fresh content - how else will they see the latest news on their favorite topics?
If you have a limited amount of time to write posts but still want them to be seen by thousands of people every day, consider using an article distribution service like PRWeb.
Here, you can submit stories in multiple categories and select how many days the release should run.
Once posted with this service, articles are indexed within hours by Google News and other search engines - increasing traffic exponentially.
With these tricks in mind, you are on your way to how to make your blog stand out.
I hope you enjoyed my how to make your blog stand out article!
I certainly had fun writing it! If you are interested in more how to's, feel free to check out my how can i fix a dripping faucet?
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