How To Turn A Blog Into A Business
If you are reading this, then most likely you have a blog of your own or that of someone else.
With so many blogs out there, one is often left wondering whether they will make any money blogging, and if yes how much?
There are several blogs out there that consist of content originally created for their respective owner/s to make money through advertisements, product placements and other methods such as affiliate marketing.
I am not saying that those who blog about something as personal as their daily lives aren't making money as well but those readers who come across those kinds of personal blogs would judge them differently.
In this article, we will take a look at how you can turn your blog into a business and make money from it.
Have you ever considered turning your blog into a business? Here's eight tips on how to turn a blog into a business.
We've all heard it. "I have a million-dollar idea!"
If you're ready to cash in on yours, here's some advice from consultants who have helped take blogs from passion projects to profitable businesses.
Tips to turn Blog Into Business
1) Start with a topic you know well
Even if your subject isn't directly related to the work you do every day, the blogging experts at 71topps say that content based on your interests and your professional skill set is more likely to gain an audience and develop into a business.
As they explain , there's no point in making things more complicated than they need be:
For example, if you are passionate about nutrition but don't have any formal training or experience, starting a blog about becoming a nutritionist is going to be a tough sell.
If you are a lawyer, however, blogging about a legal topic will not only be easier—it'll probably become more interesting to your readers as well!
2) Problem-solve with your blog content
In addition to providing information on their favorite topics, 71topps suggests that successful bloggers also help their audiences solve problems by answering questions and providing solutions.
Think back over the questions you have received from family, friends and business contacts about your area of expertise.
It's highly likely that there are many others who share those same concerns or would benefit from hearing the responses you've given in the past.
Put yourself in the shoes of other business owners/operators/consultants/professionals and it becomes immediately apparent why developing a blog can lead to many new business opportunities.
3) Build an email list from the start
Although a certain number of readers will stumble upon your website or blog organically, experts at Search Engine Land explain that you'll need to drive targeted web traffic in order to achieve lasting success.
Once you have a content-rich site with engaging posts , take steps to promote your site to other bloggers in your industry, add links back to your website from social networks and search engines, and sign up for Google AdWords so viewers can find you when they search for specific words or phrases related to your business.
These efforts will help you build a targeted audience that's ready to buy from you.
4) Promote your web traffic from day one
In addition to the tips outlined above, the team at Entrepreneur suggests that bloggers place a countdown timer on their website and promote it through social media posts and chats with other professionals in the field.
In other words, get people excited about visiting your site by telling them exactly when they can expect fresh content or helpful information.
5) Use affiliate marketing strategically
Objective Marketer explains that making money with an affiliate program is easy; getting affiliates to drive sales for you isn't always so simple.
The keys to success are building relationships with trusted partners in your industry, promoting your products when they make sense (not just because an affiliate offers them), and expanding your network so new affiliates can be added to your program.
If you treat affiliate relationships like the partnerships they are, you'll quickly see an increase in web traffic and increased revenue.
6) Find sponsors to fund your business
A blog isn't just a static website; it's also an incredible promotional tool that can help entice new customers, connect with existing fans and offer expert advice on industry issues.
The trick is knowing how to monetize your blog without alienating readers or compromising your integrity .
Companies looking for exposure on blogs can fill this need by becoming advertisers or providing bloggers with free products/services for review purposes.
These efforts are known as sponsored posts , native advertising , advertorials or endorsements .
According to Entrepreneur , more than 50 percent of bloggers surveyed in 2013 reported earning at least some income from sponsored posts, while 23 percent of respondents said they earned more than $10,000 per year.
7) Promote your blog with SEO
Once you have created great content for your website, don't forget about the important steps required to attract high-quality web traffic .
Search Engine Land suggests that bloggers take advantage of keywords , tags and description meta tag s on their site to help them rank highly on Google searches.
Because these factors are always changing, it's a good idea to check out Moz regularly for tips on how to optimize your website or blog.
Also keep in mind that 'beta' is not the same thing as 'vacation,' so be sure to maintain an active voice and schedule time for communication even when you're not producing fresh content.
8) Optimize your site for mobile users
Last, but certainly not least, it's important to keep in mind that many viewers will access your blog via a smartphone or tablet while they're on the go.
Luckily, entrepreneurs can easily optimize their websites to accommodate these devices without too much fuss .
The team at Entrepreneur explains that bloggers just need to ask themselves four questions:
Is my site optimized for smartphones? Do I have an app? What makes my website unique compared with other sites like mine? How do searchers find my site (i.e., keywords)?
Once you've answered these questions, make sure you take by updating your sitemap and that you're working on mobile-friendly content and images.
Tips To Make A ordinary Blog As Professional Blog
1. How is Your Blog Unique?
Before you can figure out how to turn a blog into a business , you need to know what it is that makes your approach different from other blogs in your niche .
What is it that makes your perspective unique?
2. Focus On Quality Content And Value
Don't try and grow your blog by writing as much as possible and publishing as often as possible.
Focus instead on quality content and value for users, and be prepared to spend time doing research and creating material before hitting the "publish" button.
Write helpful articles with lots of information about relevant topics.
3. Design Matters
Your blog will not turn into a business if it doesn't look aesthetically pleasing to visitors.
What does your blog say about you? Look at other blogs in the same niche as yours and determine what kinds of design elements are present on those blogs, then incorporate them into your own site .
You don't have to spend lots of money- you can go with simple but effective designs that still make an impact on your visitors.
Finally, learn how to market yourself effectively online through social media, blogging , content marketing , email marketing , paid ads, search engine optimization , link building, branding and more.
Find out how to use digital tools to promote yourself without spending tons of cash or devoting all of your time to marketing.
5. Make it Mobile-Friendly
You need to make sure your blog is accessible on all devices (desktop, laptop, tablet and mobile), in order for it to turn into a business .
If you site isn't responsive, then people will leave when they're unable to view the content properly.
A blog that's not mobile friendly won't be able to convert readers into customers or clients, so don't neglect this aspect of blogging.
6. Network With Others
It doesn't matter how creative, compelling or helpful your blog may be if nobody reads it - so take some time out of each week to network with others through social media , online forums , comments, guest posting and more.
Don't overdo it, but make sure you're always networking in some way.
Blogging is not an easy task and it will take up a lot of your time , so don't place it as secondary to other tasks that are currently taking up most of your day .
If you want blogging to become one of your main sources of income, then prioritize it accordingly - do this by staying organized through task lists , online calendars and project management software .
8. Think Long-Term
Don't just think about how many blog views or subscribers you have right now – instead, look at the long-term picture and determine where blogging can take you years now .
Always keep a long-term mindset.