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What is an email service provider? An email service provider is an organization that provides bulk or email communication services to its clients.
In today's increasingly globalized environment, most businesses, large and small, are providing some or all of their daily business communications via email.
Email is now the preferred method of communication between coworkers, customers and competitors.
The term "email marketing" refers to any promotional campaign designed to generate mass emails, which are usually sent out to a large audience at one time.
Campaigns can include product promotions, company updates, coupons and rebates, as well as internal company communications like company newsletters, training programs and employee events.
Some of these campaigns are successful and are sending millions of emails each day.
Businesses use email lists for direct marketing, web site promotion, customer loyalty programs, and targeted lead generation.
It's important to hire an experienced, professional email marketing company to create and maintain your email lists.
Email providers have built-in tools that enable them to create and maintain customized email marketing campaigns.
A good provider will allow you to select the right target groups, define your campaign parameters, specify the timing and frequency of your emails and more.
A good provider will also allow you to choose how your messages will be categorized and which demographics will receive your promotional materials.
Many email providers offer custom tracking so that you can monitor the effectiveness of your campaigns and measure the effectiveness of different marketing campaigns.
There are two primary categories of email service providers - there are the platform providers and the integrated marketers.
Platform providers are those who create and manage the software necessary to send email campaigns, while integrated marketers are the people who actually create and deliver the promotional materials.
The main differences between these two types of providers is who actually implements the campaigns and what the process entails.
With an integrated email service provider, your employees spend less time implementing and managing the campaigns as the company handles everything.
With an integrated email service provider (EIP), a marketing team will use its own infrastructure to send email campaigns to its subscribers.
The subscriber's mailbox will not be included within the company's infrastructure. This means that the campaigns will not be affected by problems with servers and the company's downtime.
With an EIP system, you will be able to save money that you would otherwise have had to pay to have the company send email marketing campaigns via its own infrastructure.
This is especially helpful for small companies that do not have the resources or staff to implement and manage email campaigns on their own.
The main advantages of choosing an integrated email service provider (EIP) include cost efficiency, tracking capabilities and higher response rates.
Cost efficiency refers to the provider's ability to deliver messages into your subscriber's inbox at a reduced price. Tracking capabilities let you know how many subscribers responded to your marketing message and how effective your message was.
Lastly, a higher response rate means more sales and revenues.
With an integrated email service provider (EIP), you will have greater control over the content of your messages.
For example, you can decide who should and shouldn't see your marketing messages and when they should open them.
Lastly, marketers can use an email campaign's social media tools to reach more people.
With the help of social media management tools, you can integrate Facebook and Twitter into your email campaign, allowing customers to connect with your business through Facebook and Twitter.
With an integrated email service provider (EIP), email campaigns will be more efficient and effective because it will eliminate server downtime.
It will also allow marketers to target subscribers based on their location, ethnicity and interests.
This type of arrangement has been used by many successful companies in order to bring in new clients from new and different parts of the world.
The fact that email providers have come to this point is proof that businesses no longer need to worry about whether or not their emails are safe when they are being sent out.
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