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In The Princess Diaries, Chip and Joanna are introduced as the unlikely web site founders who created one of the earliest online dating web sites. And despite their lack of initial funding, they plowed through and eventually started making serious money. They earned enough to quit their day jobs and pursue their dreams of becoming financially independent. But just how did they do it? And how did they keep their web site so successful?
The real secret to their success wasn't a secret at all-it was just hidden from most people. They had a plan. They knew how to make money on the internet, and they put that plan into action. They simply hired people with the skills to build their web site, and stuck with paying customers until they began to see results.
Their secret was a combination of creativity, resourcefulness, and plain old-fashioned hard work. And when you combine those elements, something incredible happens-something magical happens. When you create a web site that actually attracts visitors, you begin to realize that the money is not just in advertising, but in the actual creation of the site itself. Let's look at how they did it.
First, they made sure to create a site that catered directly to the people who were interested in searching for other like-minded individuals. That means that those looking for someone to date, for help finding a new job, or for any number of other things naturally would turn to a web site that catered to their needs. This not only made them easy to find, but it also gave them a sense of security that they were not just being scammed out of their hard-earned money.
Next, they decided that they weren't going to do a lot of advertising. They figured that if they offered a service, they might get some people who wanted to pay for it, but if no one visited their site, then no one would be able to make money from the ads. This meant that they would offer free information on their website, such as articles, tips, etc., and then make money through affiliate sales when people clicked on those links.
Finally, they put together a marketing plan. They knew that they were going to need a web site that catered to the type of people that might be interested in buying their services, so they put together a marketing plan that would draw people in. It also called for them to have a website that was well-designed, as well as one that was easy to navigate. When someone comes to the website, it should be easy for them to know what they're looking for, what to look for, and how to find it all. Plus, the graphics on the website should be attractive, and not dull or ugly. That way, they would be attracted to the website and be more likely to stay longer and look around.
Once they had the website in place, and had drawn traffic, they put together a few videos that showed Joanna's services in action. Then they posted the videos on video websites, such as YouTube and Metacafe. People who visited those websites saw the videos, saw the personality behind the business, and were intrigued. Then, they might decide to come to the website and actually contact Joanna or visit the actual shop. They were then more likely to buy her products.
That's how do chip and joanna make money. Through the combination of her website, video content, and her video marketing. All of which created a foundation for a business that could be built on strong internet advertising.
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