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How Does Bumble Make Money? 2 Apps and a Long Way to Go

Recently, I've had a lot of people ask me questions about the How Does Bumble Make Money program. They're interested in using Google AdWords, as it...

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    Recently, I've had a lot of people ask me questions about the How Does Bumble Make Money program. They're interested in using Google AdWords, as it's the most popular and easiest way to make money online. Google AdWords are sponsored advertisements that you can place on your website, blog or elsewhere on your site. You can also opt to have your Google AdWords advertisements appear on Google search results for specific keywords.

    how does bumble make money

    Since I don't have any firsthand experience with this program, I reached out to Matt Cutts, Google's Director of product communications. I asked him if the program does raise concerns regarding privacy and whether or not Google AdWords will go public. In short, I got some interesting answer. According to Matt Cutts, there isn't any reason why Google AdWords will go public anytime in the near future.

    "Google AdWords has a brand that advertisers want to relate to and a platform that gives users a clean interface to create those connections and ads, without giving away too much information. There is no risk of giving away too much information. We already have the IPOs. You do need a great website, great content and great Google AdSense to really take advantage of everything you can deliver".

    When I first read this, I was disappointed. My assumption was that Google would find an inventive way to monetize the "buzz" surrounding the bumble board and that would be the end of it. However, I was quite surprised to find out that they've already provided developers with the code that allow them to build-in bumble buttons. Furthermore, I was surprised to find out that bumble won't be coming to the iPhone or into the "Google Currents" mobile app.

    "The way we look at it is if we add additional features and monetization, it's going to be like beeline plus Facebook. People are going to want to join beeline. If you can provide great value and you're able to add some additional features and then people are going to want to join beeline to get the information they're searching for". Eric Schmidt, CEO of Google | additional features | previously stated} On another note, it seems like Google may be taking things one step further and adding additional features to Google Currents. For example, they've previously stated that they aren't looking to compete with Twitter. They stated that they are not looking to compete with Facebook either. Further, their statement implied that they will look to work closely with existing Facebook features such as feeds and news. In other words, they want to complement existing features and not attempt to completely replace them.

    Now back to the original question, how does bumble make money? Google has previously stated that they believe that you can match group within a matter of seconds. I think this is still accurate. Therefore, they are taking advantage of the fact that most people already have an instagram account. You take pictures with your instagram account and send them to your bumble account and bumble will match group for you based on your settings. It's basically a social network all rolled into one!

    The bumble boost function allows users to sign up for as many free accounts as they'd like. They can then easily swap between multiple profiles without having to worry about growing their user base. It seems as though the whole idea of how does bumble make money is simply to build on their existing user base and add additional functionality.

    The other part of the business model that is interesting is that they're allowing premium features to be sold to their customers. As mentioned earlier, Google AdWords can be used to pay other companies for ads. In order to do this they need to have a certain percentage of the monthly unique visitors. By allowing premium features to be sold to their paying users, they gain a second revenue stream.

    So how does bumble make money by selling two apps instead of one? The two-app model is a clever way of making money since the app can be considered a stand-alone "sales vehicle" that is completely separate from the main website. Obviously there are some things that aren't transferable, such as the domain name and therefore the hosting, however if you already own the two apps you have absolutely nothing to lose.

    Google AdWords, and Google AdSense are the foundations of a successful online dating app. Google AdSense is probably the most effective revenue model available because of its ability to target visitors based on their demographics. This means that anyone searching for someone who is either like them or has similar interests to them will be shown relevant ads based on their past search history. The best part of this revenue model is that you only pay when someone actually clicks on your ad. With Google's stable of hardware and software, and Google AdWords' stable of publishers, it's not surprising that bumble is dominating the online dating app market right now.

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