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If you have used Instagram before, then you have probably noticed that it's become a little bit harder to tell what is a spam and what isn't. If you are familiar with traditional internet marketing strategies, you are probably familiar with how easy it is to "spam" or flood a forum with a lot of sales pitching products or services. Spam has always been around, but it used to be much easier to game search engines with repetitive sales pitches and link backs. The problem with spam is that no one really looks at it or remembers it if it gets turned off. People can still ignore your messages, but nobody is ever going to take the time to tell the company or individual in charge that they have been blocked from using the social network.
Instagram has changed things up a bit. When you first get an account set up, you will have to go through a series of verification steps before people can actually see your profile. Before you can post any photos, you will need to verify the accounts you are referring to, which means you have to convince the user that it's a legitimate account. After you've given them the go ahead, you can start posting. Although the platform itself does not allow for mass amounts of posts, there are some simple tactics you can use to create conversation and attract more users to share your content with their followers.
The first thing to try is to make sure that your content is interesting and grammatically correct. Nothing will turn off Instagram users more than seeing spams with all types of odd punctuation and language. Instead, try to make your content easy to digest and grammatically sound.
Another tactic is to post unique photos that give readers something to talk about. If you're going to be sharing photos on instagram, you might as well do it in a way that will draw attention to it. If you are able to deliver on this by making each photo a talking point, you should see an increase in the amount of users sharing your instagram posts.
Finally, never put a lot of advertising in your images. It's become very easy for users to skip over your images and click on the ones below. This has happened to many Instagram users recently. Instead of reaching for the ad block, simply click through your images and keep your content fresh and interesting. People will be drawn to your images because they aren't tired of seeing them. Plus, you'll actually be drawing them in.
Of course, there are no guarantees when it comes to what is a spam on instagram, but if you follow these steps, you should notice an increase in your followers and interactions with other Instagram users. Keep your content unique and interesting, and don't fall into the trap of always posting the same image to multiple accounts. It will help you build up brand recognition with your instagram account in the future.
Lastly, try not to post any links directly to your main website. Whenever you have the opportunity to do so, create a link to your website in the form of a descriptive caption instead. This way, you won't appear to be spamming the network, and people will link their account back to your site instead.
If you are new to Instagram, it's important to stay clear of spammy behavior. Creating accounts for various companies or products is fine, but don't go overboard. If you have to resort to creating multiple accounts to support your business, at least make sure they are all relevant to the content of your main site. Avoid overdoing it, and you should be just fine.
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