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How to Optimize Focus Keyword in WordPress

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    Are you wondering how to properly use the focus keyword in WordPress to improve SEO?

    The first aspect of optimizing content is the focus keyword.

    These are the keywords used by the user and typed in the search engine to find the information.

    Today in this article, I will tell you how to optimize focus keywords in WordPress to improve your content and increase SEO ranking.

    So let's start…

    What is the focus keyword?

    Focus keyword is the keyword you want to rank in search engines.

    This is an important part of SEO, and should be taken into account by every blogger while writing their content.

    When you have a focus keyword, you can optimize it as you write your content and improve your blog posts for SEO.

    All the popular WordPress SEO plugins can help you set the focus keyword while writing a post or page and optimize it with the content.

    How to Optimize Focus Keywords in WordPress

    In this guide I will use Yoast SEO to optimize focus keywords.

    This is a very popular WordPress SEO Plugin and I use Yoast SEO Plugin on all my blogs.

    Although the basic concept is the same, and this guide will work as well for any other SEO plugin that has Focus Keywords feature support.

    First of all, in your blog Yoast SEO The plugin needs to be installed and activated.

    After activating the plugin, you need to setup it for your blog.

    Here is a guide – Yoast SEO Settings in Hindi

    set focus keyword

    After setting up Yoast SEO, you can add a new blog post or page, or edit an existing post page.

    From the post edit screen, scroll down to the Yoast SEO section.

    Here you will get the option to set the focus keyphrase for that post or page.

    Simply enter your Focus keyphrase.

    As soon as you set the Focus keyphrase and SEO analysis Yoast SEO will analyze your content for that particular keyphrase and show you a score.

    Optimizing Your Content for Focus Keyphrases

    Yoast SEO shows tips to improve your content for that particular keyphrase, so that your content ranks better in search engines.

    Below I have told about the optimization tips suggested by Yoast SEO so that you keep them in mind while writing your content.

    • SEO title width – Own Do not overwrite the title as it will not be fully visible in Google.
    • Keyphrase in Title – The plugin recommends adding your focus keyphrase to the title. This makes your content more SEO friendly.
    • Text length – According to Yoast SEO, your content should be at least 300 words.
    • Previously used keyphrase – It tells you whether you have ever worked on this keyword or not, if you did then you need to optimize the content for other keywords.
    • Keyphrase Length – Yoast SEO does not recommend using too long focus keyphrases. However, you can use a longer focus keyphrase if you think you'll be able to use it properly in your content.
    • Keyphrase in URL – Use the focus keyword in the URL of the post. If you have used focus keyphrase in your post title then that too will be included in the url. However, you can manually edit the URL within the Permalinks section in the Post Settings column.
    • Focus Keyphrase in Introduction – Add your focus keyword in the first paragraph of the post. Adding your focus keyword in the first paragraph of your article is very important for SEO.
    • Keyphrase in Image Alt Attributes – Image SEO helps your content rank well in search engines, as images play an important role in improving user experience as well as SEO.
    • Internal Link – Recommends adding internal links to the content. It helps Google to find, index and understand the pages on your site as well as improve website SEO.
    • Outbound links – it Recommends adding links to other websites in your content. This makes your content more relevant.

    If you are using the premium version of Yoast, you can use Synonyms and Related Keywords.


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