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If you want to bring a lot of traffic to your blog or website from search engines like Google, then you have to use SEO techniques.
There are mainly two ways to optimize your website in SEO i.e. Search Engine Optimization: On-page and Off-page.
In On-page SEO we do optimization inside our website whereas in Off-page we have to work outside our website.
We have already told you about on-page SEO techniques.
Today we are going to know what is off-page SEO? and How to do Off-Page SEO?
What is Off-Page SEO?
Off-page SEO is the activities done outside the website to rank your website in search engines.
In Off Page SEO, things like backlinks, social signals, brand mentions, local SEO are taken care of.
By using off page SEO techniques, we try to make our visitors and search engines believe that the content of our website or blog is trustworthy and people are liking it.
We can do this through link building and social signals:
- Link building When another website backlinks your content, then Google considers that content more valuable and useful.
This increases the chances of ranking higher.
- Social signals if your content gets more likes and shares on social media, then it becomes popular among people and Google also considers it a positive sign.
But these are not the only two factors in off page SEO, you can do many other things.
Today we are going to talk about some of those popular off-page SEO techniques.
What is the difference between On-Page and Off-Page SEO?
- On-Page SEOOptimizing the website's content, speed, etc. is called On-Page SEO. In this we optimize title, description, URL structure, internal linking etc.
- Off-Page SEO: External activities outside the website like backlink, social media marketing etc. is called off-page or off-site SEO.
|On-Page SEO||Off-Page SEO|
|Meta Description||Guest Blogging|
|Internal Linking||Brand Mentions|
|URL Structure||Local SEO|
Why Off Page SEO is Important?
Just imagine if two websites have written articles on the same topic and both have the same quality then what will happen?
Who will Google rank first?
Obviously, Google will need some such factor, with the help of which it can decide which of the two sites will be ranked first.
If both the websites have optimized using the same on-page SEO strategies, then in such a situation Google takes the help of off-page SEO signals.
In this situation, out of the two websites, the one whose quality backlinks is higher (whose off-page SEO will be better) will rank at number one.
This is the way search engines work.
Off Page SEO Benefits
- Domain Authority: This increases your domain authority.
- Search Engine Ranking: It helps to rank your website/blog at a better position in SERP (Search Engine Result Page).
- Social & Referral Traffic: Social media marketing and link building are methods of off-site SEO and this also gives your site referral traffic from social media and other platforms.
- Online Branding: When your site appears on search engines, social media and other platforms of the Internet, it builds your brand.
How to do Off Page SEO? [7 Best Techniques]
There are many ways to do off-page SEO and they also change from time to time.
You can read below about the Off-page SEO Techniques that are working at the moment.
1. Link Building
Link building is the most important place in off-site SEO.
When you create a backlink, Google gives more importance to your content.
You can think of backlinks as a vote, the more backlinks you have on your site, the more you will be ahead of your competitor.
But here backlink means quality backlink.
While creating a backlink, it must be kept in mind that the site from which you are taking the backlink should be relevant to your content and it should not be spammy.
2. Social Media
The era is of social media, what things are trending nowadays, it is known only from social media.
Search engines like Google also use it as a ranking signal.
You should make good use of social media platforms like Youtube, Facebook, Instagram.
If your articles, images, videos etc.
are being shared by people on social media.
People are mentioning your brand, your content is being talked about, so it is a positive signal.
With this, your chances of that content will be ranked on the search engine as well.
3. Guest Blogging
When you post an article on another blog, it is called guest blogging.
This is a great way of off-site SEO.
This has many benefits such as:
- When you do guest posting, the owner of the blog gives you a backlink inside the post or in the bio below the post.
- With this, the audience of that website gets to know about you and your popularity increases.
- When people come to your site by clicking on the backlink, then it also gets referral traffic.
But for this work also you should choose quality sites only.
4. Influencer Marketing
With Influencer Marketing, you can use the reputation of another person or website to promote your content.
For example you can collaborate with someone who has more followers on social media and ask them to share your content.
You can also get this work done by paying money to social media influencers.
5. Brand Mentions
Brand Mention is such an SEO technique by which you increase the popularity of your website or blog and by this Google gets positive signals for your site.
There are many ways to mention a brand, as we mentioned above about Influencer Marketing, that is also one way.
It is not necessary to create a link for brand mention, if your brand, product or website is being talked about in a video, on social media, in a blog post, then that is also called a brand mention and it affects your search ranking.
6. Local SEO
Local SEO i.e.
directory listing is also considered very effective for off-page SEO.
If you put the local listing of your business on websites like Google My Business, Yahoo Local etc.
then people can know about your business.
This increases the reputation and trust level of your business.
This gives a positive signal to the search engine and you can rank on your content SERP.
7. Forum Posting
Forum is a great place where you can promote your website.
This is also a technique of Off-page SEO.
You can use question answer platform like Quora, Yahoo Answers.
You can answer questions related to your content and also share the link of your site there.
No, backlink is a powerful and popular method, but apart from this, there are many other ways through which Off Page SEO can be done.
No, Off page SEO can be done without backlinks too.
For example, through brand mention, you can promote without creating a link and this boosts your search engine ranking.
How to do Brand Mention for Off Page?
There are many methods of brand mention such as social media posts, blog posts, customer reviews, influencer marketing etc.
Conclusion – Off-Page SEO
The way we optimize the articles of our blog using On-page SEO, it is also important to use Off-page SEO techniques.
But even in this work, you should take care of some things like if your blog is new then you should not focus too much on making backlinks but should focus on writing quality articles.
In the case of backlinks, many people also make big mistakes, such as: creating too many backlinks for a new blog, visiting others' blogs to make backlinks, making spam comments, etc.
You should not do any such work which is unnatural in the eyes of search engines.
Due to this you may have to face negative ranking.
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