What Is Medium Social Media: Everything Need to Know

As an avid reader and writer, I’m always on the lookout for new opportunities to find and share content. In recent years, I’ve noticed more and more … As an avid reader and writer, I’m always on the lookout for new opportunities to find and share content. In recent years, I’ve noticed more and more p…

As an avid reader and writer, I’m always on the lookout for new opportunities to find and share content.

In recent years, I’ve noticed more and more people talking about Medium, a social media platform focused on publishing and discovering stories.

However, with so many options out there today, it can be hard to determine which new services are worth your time.

That’s why I wanted to take a closer look at Medium and see what it’s all about.

In this article, I’ll give you an overview of what Medium is, how it works, who uses it, and whether or not you should start using it too.

My goal is to give you everything you need to know about Medium so you can decide if it’s right for you.

What Exactly Is Medium?

Medium is an online publishing platform that allows anyone to share stories and ideas.

Founded in 2012, Medium has become a popular place for writers and readers to connect.

What Makes Medium Unique?

Medium distinguishes itself in a few key ways:

  1. It's open to all.

    Anyone can sign up for a free Medium account and start writing and publishing immediately.

    You don't need any technical skills or hosting to get started.

  2. It focuses on quality over quantity.

    Medium values thoughtful, well-written pieces over quick hits and clickbait.

    They aim to be a platform for meaningful stories and ideas.

  3. It has an elegant reading experience.

    Medium's minimal design and lack of ads make it a pleasant place to read longer posts and stories.

    They want the content to be the focus.

  4. It enables smart discussions.

    Medium allows for comments and discussions on posts, but aims to keep conversations civil and productive.

    They have strong anti-abuse policies in place.

  5. It supports writers.

    In addition to a simple writing and publishing interface, Medium offers resources for new and experienced writers alike.

    They also have programs that pay writers for high-quality work.

Who Uses Medium?

Medium is used by a wide range of writers, thinkers, and innovators.

You'll find posts from notable public figures, journalists, academics, business leaders, and independent writers on Medium.

The platform is also home to many niche communities focused on topics like technology, business, health, politics, and more.

Whether you're interested in reading or writing, Medium has something for everyone.

The History and Origin of Medium

Medium was founded in 2012 by Evan Williams, one of the co-founders of Twitter.

It began as a blogging platform but has since evolved into a broader social media network centered around people, topics, and ideas.

The Purpose of Medium

Medium aims to host thoughtful conversations and share knowledge that matters.

It gives everyone an equal opportunity to share stories and perspectives that can positively impact society.

Unlike traditional social networks where likes, hearts, and shares are common, Medium focuses more on promoting quality content and meaningful discussions.

How Medium Works

On Medium, anyone can publish stories and ideas.

Writers can share thoughts, experiences, opinions, and expertise on any topic.

Readers can then recommend, comment on, and share posts they find valuable.

Over time, people follow other users and publications that match their interests.

Medium has a minimal design and simple interface.

It does not emphasize followers or likes.

Instead, it ranks content based on the quality and originality.

Writers are encouraged to share longer posts, ranging from 3 to 30 minutes of reading time.

The platform also has tools for writers to improve and refine their content before publishing.

Overall, Medium aims to create an ecosystem where people and ideas can flourish.

By focusing on in-depth content and quality conversations, Medium provides an alternative to the like- and follower-centered social networks.

For readers, it is a place to gain knowledge and new perspectives.

For writers, it is a platform to share ideas, spread messages that matter, and build connections with an engaged audience.

How Medium Works as a Social Platform

Medium is a popular social publishing platform that allows anyone to share stories, ideas, and experiences.

As an author on Medium, I can post articles on any topic I choose, and readers can recommend and share my stories with others.

How Medium Works

Medium operates similarly to other social networks.

As an author, I create an account and can follow other writers and publications that interest me.

Readers also create accounts to follow authors and be notified when I publish new stories.

When I publish an article on Medium, I can share it on other social networks like Twitter and Facebook to increase visibility and drive traffic to my story.

Readers can then “recommend” my article by clicking the heart button, leave comments, share the article with their followers, and even highlight their favorite parts of the text.

The more recommendations and shares a story receives, the more prominently it is featured on Medium and the wider audience it reaches.

Medium makes money through a subscription model called Medium Membership.

For a monthly fee, members get an ad-free experience, exclusive content, and the ability to directly support writers by “clapping” for stories.

Writers can also earn money directly on Medium through their “Partner Program,” which allows readers to “tip” their favorite authors.

The tips and a portion of membership fees are distributed to writers based on how much time members spend reading their work.

Who Uses Medium and Why

As an avid user of Medium myself, I have found that the platform appeals to a wide range of readers and writers.

Medium attracts individuals from all walks of life who want to share ideas and gain knowledge on topics they care about.


Medium has become a popular platform for aspiring and professional writers to build an audience and share their work.

Writers are drawn to Medium because it offers an easy way to start publishing, connect with readers, and potentially monetize their content.

Medium also provides writers with helpful analytics and insights to improve their writing and better engage readers.


Medium appeals to readers looking to discover and learn new things in an engaging format.

Readers can follow their favorite writers and publications, and explore trending topics and stories.

Medium’s clean, distraction-free interface and variety of long-form content make it an appealing alternative to other social media platforms.

Readers tend to appreciate the insightful, thought-provoking nature of stories on Medium.

Businesses and Organizations

Many businesses, brands, and organizations use Medium to increase online visibility, build authority, and connect with new audiences.

Medium offers an easy way for companies to start publishing content, share their message, and drive more traffic to their website.

The platform's professional esthetic and focus on meaningful content help establish businesses as industry experts and thought leaders.

Everyone in Between

In the end, Medium appeals to anyone with a curiosity about the world and a desire to share knowledge or gain new perspectives.

Medium brings together people from diverse backgrounds and areas of interest, facilitating interesting discussions and new ways of thinking about topics that matter.

In summary, Medium attracts writers, readers, businesses, and individuals from all areas of life who want an elevated place for sharing ideas that stimulate thought and make an impact.

The platform delivers value to both content creators and content consumers, with the end goal of enabling more meaningful conversations and understanding between people.

The Benefits of Medium for Readers

As a reader, Medium offers several benefits that make it an appealing platform.

Discover new content and creators.

On Medium, I can follow topics, publications, and individual creators to discover new content tailored to my interests.

Medium’s algorithms also suggest additional relevant content based on what I’ve read in the past.

This helps me stay on the cutting edge of topics I care about and find new voices worth following.

Learn new skills.

Medium is home to many creators sharing knowledge and how-to guides on a wide range of topics.

I can learn new skills by following creators focused on personal development, productivity, marketing, technology, and more.

The content is often very actionable, with step-by-step advice and recommendations I can apply to my own life and work.

Stay informed.

Medium has become a source for news and commentary on current events.

Following reputable publications and journalists helps me stay up to date with what’s happening in the world.

I appreciate that much of the content comes from experts and professionals in their fields, so I feel I’m getting an informed perspective.

At the same time, some content aims more at explaining complex topics or ideas in an easy to understand manner.

Be entertained.

While Medium does have a lot of educational and informational content, there are also many creators publishing entertaining stories, humor pieces, and personal essays.

I can follow interests like arts and culture, humor, fiction, memoirs, and more.

The variety of content means I’m likely to find something enjoyable no matter my mood or interests.

The Benefits of Medium for Writers

As a writer, Medium offers several benefits for boosting your online presence and connecting with readers.

Increased Exposure

Medium has over 60 million monthly readers and a strong community of writers and influencers.

Publishing your work on Medium exposes you to new potential readers and followers from around the world.

Your content may be discovered through Medium’s homepage, topic pages, and curated newsletters.

Readers can follow you to receive notifications whenever you publish new stories.

Over time, building up followers on Medium can lead to increased traffic and exposure.

Feedback and Engagement

The Medium platform makes it easy for readers to engage with your content through likes, highlights, notes, and comments.

Receiving feedback and reactions from readers provides insight into what your audience finds interesting and valuable.

You can have genuine conversations with readers in the comments, build connections, and strengthen your relationship with your audience.

Engagement metrics on Medium also serve as social proof to attract new readers.

SEO Benefits

Medium is optimized for search engines like Google, which means publishing on Medium may help increase your search traffic over time.

Medium URLs rank well in search results, and links from high-authority sites like Medium carry more weight with search engines.

The platform also automatically generates metadata like page titles, meta descriptions, and image alt text, which helps with on-page SEO.

With an active publication and many stories, Medium can become an important source of organic search traffic and links for your website.

Ownership and Licensing

You own the copyright to your work and grant Medium a limited license to display your content to readers.

At any time, you can delete your stories from Medium or export them to publish elsewhere.

You have full creative freedom and control over your work.

Medium's licensing terms are flexible and writer-friendly.

In summary, Medium is a useful platform for writers looking to expand their audience, gain valuable feedback, tap into the benefits of SEO, and maintain ownership over their work.

The opportunities for exposure and engagement on Medium are significant for building your online influence and brand as an author.

What Makes Medium Different From Other Social Media

As an avid social media user, I’ve explored various platforms over the years.

However, Medium stands out from the rest for several key reasons.

Content Quality

Medium prioritizes high-quality, in-depth content.

The platform is optimized for long-form blogging and articles, not status updates, photos, or short posts.

Writers are encouraged to share detailed stories, experiences, and expertise.

Readers can find well-researched essays and thought-provoking editorials on Medium.


Medium makes it easy to follow topics and publications that interest you.

The platform curates content based on your reading history and follows, serving up recommendations tailored to your tastes.

You’ll discover compelling new voices and subjects you may never stumble upon otherwise.

As a writer, Medium also helps match you with audiences that want to read your work.


Medium offers a clean, uncluttered interface focused on readability.

Distraction-free and pleasing to the eye, the design lets the writing shine through.

Photos and multimedia are used thoughtfully to enhance a post, not dominate it.

The simple yet elegant layout provides an ideal format for consuming knowledge.


Medium attracts highly-qualified contributors from diverse fields of expertise.

Doctors, scientists, historians, entrepreneurs, and others publish on Medium, lending credibility to the content.

The platform also works to verify the identities of notable figures.

While Medium is open to all, the site favors expertise, data, and facts over uninformed opinions.

Writers back up key points with evidence and links to reputable sources.

Member Support

Medium allows members to directly support writers and publications financially through monthly subscriptions.

If you find value in a creator’s work, you can become a paying member to fund their efforts.

Writers earn a share of the revenue from members who subscribe to their content.

This model helps foster an independent press by providing an income stream for high-quality journalism and storytelling.

Successful Strategies for Using Medium

As an avid Medium user, I have developed several strategies to optimize my experience with the platform and increase the visibility of my posts.

Here are some of the techniques I have found most useful:

Focus on High-Quality Content

The key to success on Medium is consistently publishing engaging, well-written content.

I spend time researching topics that I find interesting and believe would resonate with readers.

I aim for an in-depth, thoughtful analysis of the subject rather than a superficial overview.

Medium audiences appreciate content that is informative, insightful, and adds real value.

Build Your Profile and Credibility

A compelling profile that establishes your authority and expertise in a niche is essential.

I include a professional photo, a detailed bio highlighting my relevant experience, and links to any related websites or social media profiles.

I also recommend consistently contributing high-quality comments and responses to build credibility within the Medium community.

Optimize for Search

I make sure to include important keywords and phrases in the title, subtitle, first paragraph, and section headings of my posts.

This helps readers discover my content through search on Medium and other search engines like Google.

I also include alt text for any images, internal links to other related posts, and external links to authoritative sources.

Promote Your Posts

To increase traffic and engagement, I promote my posts on other social media platforms like Twitter, Facebook, and LinkedIn.

I also participate in relevant conversations in the Medium comments section, share posts in applicable topical forums, and highlight posts I find interesting to boost visibility.

Medium’s internal algorithms also favor posts with high reading time and lots of claps, responses, and highlights, so I encourage readers to engage with my content in these ways.

Collaborate with Other Writers

I have found collaborating with other writers in my niche to be an effective way to expand my reach.

We share each other’s posts with our respective audiences, co-write posts together, interview each other, and join or start publication teams.

Building mutually beneficial relationships with other influencers on Medium has been instrumental to my success.

Medium Social Media FAQs: Answering All Your Questions

Medium is a popular social blogging platform, but you may still have some questions about how it works.

Here are some of the most frequently asked questions about Medium social media and how to use the platform:

What is Medium?

Medium is a social publishing platform where people share stories, ideas, and experiences.

Writers and readers come together around interests and passions.

Some use it to share knowledge, while others use it to stay informed and learn new things.

Who owns and operates Medium?

Medium is an American online publishing platform developed by Evan Williams, and current CEO Ev Williams.

The company is based in San Francisco, California.

How does Medium work?

Medium allows anyone to publish stories and ideas, and for those stories to spread based on the interests of readers.

Readers follow topics, publications, and writers to discover the best and most relevant content.

Writers build an audience, get feedback, and improve their craft.

Stories with the most interest and engagement rise to the top.

How do I sign up for Medium?

You can sign up for a free Medium account by going to medium.com and clicking the “Sign up” button.

All you need is an email address and a password.

Medium does not require any personal information to get started.

Once you sign up, you can start reading stories immediately and publishing your own content.

How do I write and publish a story on Medium?

To write and publish a story on Medium:

  1. Sign in to your Medium account.

  2. Click the “Publish” button at the top of the page.

  3. Enter a title and optional subtitle for your story.

  4. Select a topic to categorize your story.

    You can choose from Medium’s list or add your own.

  5. Write your story using Medium’s simple editor.

    You can add photos, embed tweets, format text, and more.

  6. Review and preview your story.

    Then click “Publish” to make it public.

  7. Promote your story on social media to help it reach new readers.

    Engage with readers in the comments.


In the end, Medium is a unique social platform that offers both writers and readers an opportunity to engage around quality content and ideas.

The focus on long-form, in-depth articles and stories provides a refreshing alternative to the short posts and rapid consumption found on other networks.

For those looking to build an audience, share knowledge or simply improve their writing, Medium represents an exciting new frontier with a built-in community of curious and thoughtful participants.

The minimalist design and emphasis on substance over style or popularity make Medium a network where writers can craft impactful work and readers can discover insights to fuel their mind and spirit.

Overall, Medium has carved out a distinctive space in the social media landscape that deserves a spot in any balanced online diet.

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