Posts

Showing posts with the label Digital Marketing

Does Web 2.0 Blog Rank ? Still Relevant ??

Image
Web 2.0 is a term that has been coined to define this new generation of websites, which are predominantly focused on sharing and collaboration by the users.  There are many popular examples of Web 2.0 services, such as social networking sites like Facebook or Twitter, collaborative projects like Wikipedia, certain file-sharing resources (like Dropbox), news aggregating sites (like Digg) etc.  One can easily notice that many of these services are becoming very popular among people who have internet access at their homes or workplaces, but few people know that some blog hosting websites also fall into the category of web 2.0 applications by definition! Let's start with the question  "Does web 2.0 blogs rank?" Blogs are one of the most popular types of web sites, and they also belong to a group of websites that can be called Web 2.0 blogs.  In other words, all blogs are Web 2.0 too, because their users can freely contribute by writing comments or even creating new blog po

What Type Of Content Google Rank

Image
The article you are currently reading is a great example of something I think Google ranks well.  It is providing a detailed answer to a question that people have expressed an interest in, and it makes use of a number of different references to back up the claims that the author is making. To give you some context, I am writing this as part of my research into how Search Engines such as Google rank web pages. This article has been written specifically for students who want to know more about SEO (Search Engine Optimization) and how it might apply to their sites. What  Content Google Ranks? Google places high value on content which provides detailed answers to questions or concerns that people post online, so articles like this tend to do well over time because they provide Google with great content to display in its SERP's (Search Engine Results Pages). In the article you are reading right now, I have referenced my sources by including links back to them within each paragraph,

How Long Does SEO Take To See Results ?

Image
So you've started your SEO campaign, congratulations.  You will now want to know how long it will take to see any results.  This can be a difficult question to answer as there are many factors that could alter the outcome. What Is An SEO Campaign? For the purpose of this article we're going to assume that you have an existing website that needs traffic and ranking.  Whether you sell products or services online or simply run a blog, your site needs people on its pages for business purposes.  We'll also presume that your site is not already ranking in search engines for relevant keywords and phrases which means it has some work ahead of it before Google deems it worthy enough to show up in search results when customers search for words related to what you currently do. By starting an SEO campaign, you're demanding that Google and other search engines recognise your site as a relevant result to keywords and phrases people search for online.  It's important for any w

What Is Quality Content And Why Is It Important In SEO

Image
You may wonder: Does my website need quality content? Will it bring me views and subscribers if I publish good, engaging articles on a regular basis?  The answer to this question is most certainly yes.  Content marketing has become one of the most effective ways to attract new users and subscribers for countless websites. This article explains what search engine optimization is and what elements contribute to its effectiveness when writing an article or blog post.  We also talk about tactics you can employ when writing your own blog posts with the purpose of increasing traffic, visitors, and ranking in Google searches. What Is Quality Content in SEO? Quality content in SEO is content that is written to target a specific keyword phrase.  It is content written so that it provides readers with high value information on the subject matter you are writing about. Quality content is often referred to as "evergreen" content because it stays relevant for potentially years, even de

Niche Site Vs Authority Site - Which One Focus First ?

Image
At first glance, it might seem like there are only advantages to building an authority site.  And for the most part... that's true. But there are some notable disadvantages as well - especially if you don't follow some best practices. Let's go over the pros and cons of each before showing you what to do instead. Types of Sites You Can Build I want to first discuss the two different types of sites that people tend to build these days: Authority Sites And Niche Sites. What Is An Authority Site? An authority site is a content-heavy website with lots of pages and products (and often services). The purpose is usually to rank well in Google™ for several keywords by using product reviews links from other websites, good on-page SEO, and a lot of content. Content Is King In The Authority Site Model In the authority site model, Google™ wants to see lots of good relevant content.  This is because they're looking for sites that offer value to their users.  If your website ha

Can Rank Without SEO In 2021 - Every SEO Geek Must Know

Image
While there are lots of paginated article like "SEO is no longer a ranking factor", "Google updates and SEO: Is SEO dead?" and many other similar articles published in the past we can see that still Google keeps on publishing pages, as it seems as if they don't care about those articles. If you search for 'rank by seo' or 'rank without seo' in Google this year (2021) you will find gazillions of results where people ask how to rank by SEO, how to rank without SEO and so on.  Some publish their experience and some say that sites should stay away from spammy links and should focus more on quality content that could help them to rank higher. But how will the search results look like if more and more people start publishing articles on how to rank without SEO?  Will Google ignore those results or stop following them as it is already being followed by few websites? I think that Google would simply update its algorithm and would just focus on a new w

Rank Without Backlinks? If Possible How To Rank ?

Image
If you want to rank in the top 1 of Google for your keywords this year, I will tell you how. Yes, you read right: You don't need backlinks to rank number 1 on Google.  Some people see this as a controversial statement and try to argue with me, but it is simply true.As Rand Fishkin from Moz already stated once:  "Your competitors can own links that pass PageRank and links that carry rich anchor text and links that serve pagerank and links that send hundreds or thousands of high‐quality referring domains."  This is exactly my point! Even if you are starting out fresh without any backlinks at all, there are still some things you can do to get ranked quite easily! I will give you a short overview of how I got ranked at the top in Google for some competitive keywords over the last months. #Keyword Research My main focus was to rank my content on the first page for keywords with a decent amount of monthly searches and a difficulty score of 30 or less in Moz' Keyword Dif

Why Do People Not Go To Second Page Of Google Search?

Image
Have you ever wondered why almost all of the search results on page one? Why do people not go to second page of Google search? "Most people never see the second page. Why would they?" (SEO Book, 2004). When Google was first introduced in 1998 by Larry Page and Sergey Brin at Stanford University as a research project, no one could have expected it to become such a large company with various services.  Why is there so much desire for information that many sites were created just to offer links to articles or other websites who offer valuable information about a topic?  Why do people spend "hundreds of hours making sure that site is visible for particular keywords…to no avail"?  There are several factors involved including the amount of money, effort, and time involved in optimizing a site for particular keywords. This is similar to the reason Why do people not go to second page of Google search?  Why do some websites rank on page one while other websites are on pag

How To Go From Page 2 To Page 1 Of Google

Image
I'm sure you've noticed that the top 10 results on Google get most of the clicks.  If your website isn't in that group, then it's just not getting the traffic it deserves.  I bet that you know how to optimize an article so that it will come up higher in Google search results. The problem is this : Most people think they have optimized their articles. They sprinkle all kinds of keywords throughout the article (and sometimes even put these words in the title.  And when they're added enough other related keywords, they're pretty confident they'll be on the first page. But if you read articles from Forbes, Entrepreneur and Huffington Post, you'll notice one thing... they don't write for Google at all, let alone keyword density! And yet their articles stay on top of the search results constantly.  How do they do that?   These websites understand how to hook the reader and keep them interested and engaged--and not just with keywords.  They possess ways o

.com Vs Other Domain Extensions - Which One Choose ?

Image
Well, I think webmasters heard about the fact that .com has better PageRank and maybe even aware of how to use it as a part of SEO strategy.  But not all of them know why .com is so much more preferable than other TLDs.  In this post I will explain the reason behind this statement and what benefits have been brought by using .com vs other TLDs. Advantage Of .com extension  The first thing was already mentioned above – PR. Even with a little difference but still having a few less points then .com, other extensions don't have an ability to index content from incoming links which means there's no way to see those links in Google with .com being indexed properly. Aound 90%+ If we compare these two TLDs side by side it has been found that .com is used on more than 36.3% of world's websites with .net, .org and other extensions sharing the second place on approximately 28% Google knows about this stats and consider it while crawling web-pages. Since .com is widely spread across

Phrase Match Vs Exact Match - Which Type Of Domain You Choose ?

Image
As far as SEO is concerned there are two types of domain names; Phrase match and Exact Match. The difference between the two is that phrase match domains include your keywords in either the URL or Title, whereas exact match (or partial) simply use one or more of the words in your page title only. Which type of domain you choose to register can make a big difference to your rankings, especially with Google. A new update has been seen by many SEO professionals over the last few days which suggests Google's search engine may have started giving preference to exact match domains for ranking positions. This would represent a major change from their previous decision not to rank without other factors being taken into consideration. Let's have a look at the evidence. Exact match domains are more powerful than their phrase match counterparts, if only by the presence of your keyword or keywords in title or URL. When Googling for 'online casinos', having your exact domain