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Friction SEO: The Complete Guide

One of the most important aspects of any website’s search engine optimization (SEO) strategy involves how well your site and its content interact with visitors and search engine bots. In other words, there must be some degree of ease when it comes to conducting searches and navigating your site; otherwise, it can negatively impact your ability to rank in search engines. Building up an audience, especially on platforms like Facebook and Instagram, can be tough to do if you’re just starting out. It’s all about those all-important likes, shares and comments that allow you to expand your influence and grow your followers. But with only so many hours in the day, how can you find time to actually drive new people to your page and encourage them to take action? Well, by using friction seo strategies of course! Friction SEO is the process of optimizing your site to maximize the time users spend on your site, and to minimize the number of steps it takes them to complete their goal, known as fri