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How Ibotta Makes Money: Analyzing Its Business Model

Ibotta is an innovative mobile rewards platform that has seen tremendous success since its launch in 2012. Ibotta generates revenue through charging affiliate commissions, providing advertising services, and offering anonymized and aggregated data to other companies. It uses an affiliate business strategy to operate. We’ll look at the company’s main sources of income, including affiliate commissions, advertising services, and data sales. How Ibotta Works Ibotta is a digital rewards and cash-back platform that allows users to save money when they shop online or in-store. Through their app, users can access offers from hundreds of retailers and brands in categories like grocery, health, electronics, apparel, travel, and more. Users can add offers to their account, purchase the products, then upload a photo of the receipt to get cashback. The cash back can be redeemed for gift cards, PayPal funds, or Venmo credits. Additionally, Ibotta users can earn extra bonuses by participating in in-a