What Is Local Citation In SEO
The biggest win in local SEO right now is citation building. The concept of “local” SEO is pretty huge, but I am going to assume you are here because you want to increase your position on Google for a specific location. Citations are almost always the first step toward that goal. It is also one of the least talked about concepts, despite being extremely effective. What Are Citations? Citations are mentions of your business name, address and phone number (NAP) across the web with no-follow links back to your website’s homepage. If any of those pieces change, it can cause major problems if not updated across the board with consistent data. Citations are ranked in Google using a secret algorithm based on the quantity, quality and uniqueness of the sources, but it is extremely difficult to find any real information about this process. One thing that is clear though is that by simply showing up in more places online, you have greater authority. If an address or phone number changes