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One of the most common questions I get asked is whether people should be buying backlinks for SEO. The short answer to this question is 'yes', but, as with most things in life, nothing is ever quite that simple. For those of you who are not aware, a link can have two meanings on the internet. it can either be an actual link pointing from one website to another or it can be a vote cast by a search engine for that website.  The latter meaning has come about because links are used as one of the key ways to rank websites in Google's search results -- hence links are votes.  If you want your site to appear high up in Google's rankings then you need more votes than sites ranked lower down, so the question of whether to buy backlinks for SEO comes about. Search engines (including Google and Yahoo) use thousands and thousands of factors when determining where a website should rank in their search results, links being just one factor.  However, links are the single most impor

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